About Us

Prime Time Fine Jewelry and Watches is one of the finest family owned/operated San Diego Jewelers.   We offer a large selection of beautiful, certified diamonds, colored stones, and we are an authorized partner with designers such as Roberto Coin, Marco Bicego, Penny Preville and Tacori.  Our collection is unique for the San Diego area. We provide sparkling diamond gemstones, high-quality diamond jewelry, flawless custom-made jewelry designs, and superior customer service. In addition to the outstanding collection of diamonds and diamond jewelry, we offer a variety of diamond-related services, including guiding new diamond buyers through the eccentricities of making a diamond purchase, diamond appraisals, jewelry repairs, custom jewelry designs, and diamond grading.  Our Jewelry is enhanced by the collection of timepieces from Cuervo Y Sobrinos, Ball, Tutima Azimuth, Suunto, Seiko, Swiss Army and Luminox.

Prime Time Fine Jewelry and Watches Customer Service

At Prime Time Fine Jewelry and Watches, we pride ourselves in providing high-quality, professional, personalized customer service. So much so, that our motto is “Shop us once and you’ll never shop anywhere else”.

No matter what your special occasion is: a birthday, anniversary, special holiday, engagement, or “just because,” we welcome the opportunity to be your personal San Diego jewelery choice. We have have consolidated to one convenient San Diego jewelry store location. Visit our new store Solana Beach located in the Lomas Santa Fe Plaza.  We have an extensive  customer base and whether you are located in San Diego or another city, we invite you to browse our website and feel free to contact us with any questions or requests or to schedule a private appointment. We are your source for custom jewelry, top designers, diamond jewelry and an extensive selection of fine timepieces. We look forward to serving you soon.