Welcome to Prime Time Fine Jewelry and Watches. We are located in the Lomas Santa Fe Plaza directly east of the I-5 at the Lomas Santa Fe drive exit.
We have created a wonderful atmosphere, warm service, and spectacular jewelry and watches. Clients and guests enter our showroom that is ”light, bright, cheerful and inviting”. Prime Time Fine Jewelry is not your typical jewelry store, with everything square and straight. Besides the natural light pouring through the huge windows, another stunning aspect of the store are individual boutique rooms for Bridal, Pre-Owned and the client lounge. We pride ourselves in providing high-quality, professional, personalized customer service.
We have many exceptional brands, such as Roberto Coin, Marco Bicego, Penny Preville, Tutima, Cuervo Y Sobrinos, Tacori and Bremont. Along with exceptional brands we offer custom jewelry designs. We offer trade and buy services as well for diamonds, watches and estate jewelry. Whether you need help with repairs, or your looking for that special gift for an engagement, birthday, anniversary or just something special for yourself. It’s Our Pleasure To Make Your desires or dreams Come True! We look forward to welcoming you, as our guest soon. (And, don’t forget to ask for a “Warm Chocolate Chip Cookie” and appropriate beverage.)
“Shop us once and you’ll never shop anywhere else”.
